Collection and use of information
If you choose to register as a Member of The Book Exchange, you will be able to take advantage of all of the features of this Website. The Book Exchange collects some or all of the personally identifiable information set out below when you subscribe to The Book Exchange service, when you access and use this Website and/or when you use The Book Exchange's products and/or services. The information we collect will vary depending on the circumstances. If you simply use some of our services (such as writing a review or entering a competition) we may only collect more limited information.
when you become a member
– Full name
– Email address
– Telephone or mobile number
– Information about books you have purchased or traded in
– User Material you submit (e.g., your reviews and ratings, user collections, quiz and other user submissions)
– Information you submit for your User Profile
The Book Exchange collects the details provided by you when creating your account together with information we learn about you from your use of our service and your visits to our website and other sites accessible from them.
We may collect additional information in connection with your participation in any promotions or competitions offered by us and information you provide when giving us feedback or completing profile forms. We also monitor customer traffic patterns and site use which enables us to improve the service we provide.
Purchasing through Paypal
The Book Exchange uses Paypal to operate our payment gateways.
How we use your data
– To check that a Credit payment card is valid
– To send you your books
– To recommend other books you may like to buy
– To communicate with you regarding your membership, account, purchases or exchanges
– To provide you with order and billing history information
– To establish book trends in order to recommend other books you may like to buy
– To contact you about the products and/or services on this Website in which you have expressed an interest
– To display your User Profile to others users of this Website (in accordance with your security settings)
– To email you offers, news and information
– To send you samples of, or marketing materials relating to, third party products or services which we believe may be of interest to you. Such materials may accompany your services, or may be sent separately. Please note that at no time is it necessary for us to provide your personally identifiable information to third parties in order to send you these materials.
We will use your information to provide and personalise our service. We will also use your contact details to communicate with you. We may use your information to send you offers and news about products and services. Once you have registered to use The Book Exchange, you will be provided with access to a "my account" page that will allow you to tailor our communications to your preferences.
To change your contact preferences simply click "My Account" at the top of each page and edit your contact information. If you do not want to receive marketing communications from us, simply unsubscribe from our newsletter by unticking the box in the newsletter section, you can also unsubscribe at the bottom of each of our newsletters. Please note you will still receive transactional emails from us.
We like to hear your views to help us improve our service. From time to time, we may contact you by email to ask your opinions. If you do not want to be contacted for this purpose, please email us at firstname.lastname@example.org
Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our service.
If you decide to delete your account your personal account details will be deleted. Any wall posts, reviews, recommendations or blog comments you may have made from your customer account and these will still be live for others to see and will continue to be displayed as coming from your username. If you would like to amend these to an anonymous account please email us on email@example.com
All information you provide to us is stored in the UK only on secure servers that are protected in secure facilities including firewall protection and located in those countries that form part of the European Economic Area or are considered to provide adequate protection for personal information under the European Union Data Protection Directive (95/46/EC).
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyse trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. The Book Exchange will not use the information collected to market directly to that person.
In some of our email messages we use a "click-through URL" linked to content on the The Book Exchange website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
In addition we use pixel tags — tiny graphic images — to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site. Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to ensure that we're sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer.
You can find out more about the way cookies work on http://www.cookiecentral.com
Information sharing and disclosure
The Book Exchange is committed to protecting your personal information. We will not disclose your personally identifiable information to third parties without your consent except:
– Where The Book Exchange is required by law to disclose information to third parties; or
– Where the disclosure is necessary for the performance of our operations (eg. mail delivery, hosting services, protecting us from fraud, and payment of your purchases)
We also may share your personal information with third parties (ie agents or sub-contractors) specifically engaged by The Book Exchange to provide services to us, in which case we will require those parties to keep that information confidential and secure and to use it solely for the purpose of providing the specified services to us.
The Book Exchange may provide analyses of our customers in the aggregate to prospective partners, advertisers and other third parties. We do this so that we can understand you better, and so we can keep bringing you a fantastic service. We may also disclose, on an anonymous basis, literal statements made by our customers. At no time, however, will we disclose personal information about specific customers.
Please note that under the Data Protection Act 1998 you have the right to correct errors in the information we hold about you and prevent The Book Exchange from using your personal information for direct marketing purposes.
You may also request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Data Enquiry, The Book Exchange, 67 Hampstead House, 176 Finchley Road, London NW3 6BT
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us via the contact us page as soon as possible, or at the above address. We will promptly correct any information found to be incorrect.
Security and prevention against loss, misuse or alteration of information
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have implemented suitable physical, electronic and managerial procedures to safeguard the privacy of your personal information from unauthorised access or improper use. We will continue to enhance our security procedures as new technology becomes available.
While we make every effort to ensure that your information is secure on our system, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.
Your account information is password-protected for your privacy and security. You should maintain the confidentiality of your password to ensure your account security and suggest that you change your password from time to time for additional security. Please advise us immediately if there is any unauthorised use of your account by any other Internet user or any other breach of security.
Your ability to edit and cancel your account
You can access "My account" section from every page on this Website to update and correct the personal details that we gathered when you registered. You must be logged in to access this information. All information is password-protected so no one can access the information but you.
If you decide to cancel your membership, your account will be deactivated immediately once we have received written confirmation by email to firstname.lastname@example.org. However we are required to retain your information for accounting and taxation business, operational and administrative purposes and in accordance with applicable laws.
Controlling your personal information
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by amending your preferences on your ‘my account’ page us or via our Contact us page
The Book Exchange's contact details
(Attention: Privacy Officer)
The Book Exchange UK Limited
67 Hampstead House
176 Finchley Road